Workplace Campaign Communications Strategy

To run a successful United Way campaign, it is important to effectively engage and educate your colleagues on upcoming events and other related information. Doing so can be hard in a busy workplace. Below are some strategies (including timelines) that will allow you to use your workplace’s internal communication channels to share campaign information and get the team excited about the impact they are making in the community. Creating visibility for the campaign is easy – and fun!

Think outside the box: you can use email, your intranet site, your company newsletter, elevator banks, electronic signage, and even social media to get your colleagues excited!

Get Noticed
Talk to your Campaign Associate or United Way Staff Partner about print materials available to promote within your workplace (posters, factsheets, community profiles etc). These resources are also available online in our Campaign Toolkit. United Way of PEI can lend workplaces everything from banners to aprons to increase your campaign profile at events. You can also purchase t-shirts and stickers.     

Pre-launch (3 weeks before the campaign starts)

  • Start building awareness about United Way by sharing fact sheets and community profiles*
  • Promote upcoming events starting with your kick-off. Use the United Way Poster with blank white box in the Campaign Toolkit to add details of your own events*
  • Send an email letting employees know that the United Way campaign is nearing well before the
  • Kick-off date so people can set their calendars. Ask your Campaign Associate or United Way Staff Partner to provide a template
  • Check out the United Way YouTube page for videos you can share on your intranet. DVD’s are available if you need them
  • Start to put up United Way posters in visible locations such as elevators, lunch rooms, bathrooms and halls. Make a collage using a few to really get noticed!

*these items can all be found in the Campaign Toolkit.

Launch

  • Ask your workplace Campaign Representatives to dress in red to increase visibility when they start their 1:1 canvassing on the first day of the campaign
  • Do your employees enter the worksite from the same place around the same time? Be loud and proud! Get your Campaign Representatives to greet people as they come in with a coffee cart and United Way materials.
  • Create a screen saver with a United Way message. Customize the screen saver to your workplace and make it available as an individual download or on your LAN.
  • Use our sample posts in the Social Media Quick Guide (in the Campaign Toolkit) to share on your social media channels.
  • Send an email reminding everyone of any early bird draw prizes and deadline to pledge using one of the templates your Campaign Associate or United Way Staff Partner can provide.

Mid-campaign

Once your campaign has kicked off, keep up the momentum! For example, if you are focusing on a challenge, send out updates to all staff or team leads with the current standings.

  •  Put large United Way messages on electronic sign boards, marquees, banners and other high visibility spots. Use chalk to put messages on sidewalks or parking lots or washable paint on walls and windows
  • Each day of campaign send an email with a United Way fact and a link to a corresponding story to learn more. Use the Fact Sheets and Community Profiles in the Campaign Toolkit for inspiration*
  • Keep the Fundraising Thermometer (Goal Poster) in a visible place and update it regularly*
  • Take lots of photos of your events to share on your social media channels. Don’t forget to tag @UWPEI
  • Set up an online crossword or trivia quiz for prizes using United Way facts. Your Campaign Associate or Staff Partner can share templates from other workplaces

*these items can all be found in the Campaign Toolkit.

Wrap-up

After your campaign wraps up, remember to share the results and impact with your staff in newsletters, and by email. It’s a time to celebrate your success!

  • Post your campaign totals on social media and tag United Way
  • Make sure everyone gets a thank you as soon as they donate
  • Ask your CEO to record a short video (use your iPhone!) thanking everyone for their contribution and sharing the result

Off campaign season (January to August) Activities

Your donors want to know where their money goes in the community. United Way of PEI can provide communications updates year round. Talk to your Staff Partner for more information

  • Run a newsletter item about United Way’s work in the community*
  • Book an Agency Tour for your employees and take photos to share in company communications channels*

*Ask your Staff Partner for United Way created newsletter posts or to book an agency tour.


We are here to help you!
Please call our office to be connected to your United Way of PEI Staff partner
(902) 894-4259.

"The United Way funding helps our members to; be less shy, make new friends, and become more active. It is important for Islanders to continue supporting the United Way as it allows organizations such as ours to help kids realize their full potential."

- Christina, Boys & Girls Club of Charlottetown

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Behind every changed life is someone like you who made it happen. All donations to the United Way of PEI stay on PEI to help Islanders.

Contact

Charitable Registration No. BN119278356 RR 0001

For all general inquiries, please contact:
United Way of Prince Edward Island
180 Kent Street, 2nd Floor
PO Box 247
Charlottetown, PEI
C1A 7K4

Toll Free: 1-877-902-4438
Phone: 902-894-8202
Fax: 902-894-9643

Office Hours: Monday - Friday, 8:00AM - 4:00PM

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