Now Hiring: Director, Marketing & Brand Strategy
Job Advertisement: Director, Marketing & Brand Strategy
One-Year Contract (Maternity Leave Coverage)
Work Location: Applications from candidates living in the Central New Brunswick
Region, and Prince Edward Island are warmly welcomed.
(Hybrid work environment: required in-office two days per week)
Application Deadline: May 15, 2026
United Way Maritimes — with teams located in and serving the regions of Central New Brunswick, Colchester & Cumberland Counties, Halifax, Lunenburg County, Pictou County, Prince Edward Island, and Saint John, Kings & Charlotte — is a for-impact organization that brings donors, volunteers, and partners together to create lasting social change. We believe everyone matters and deserves to belong, be safe, and live a life of their choosing. To help, United Way Maritimes alleviates and reduces local poverty by funding, partnering, convening, and advocating for solutions. United Way Maritimes is part of a federated movement of 50+ United Ways across the country.
The staff at United Way Maritimes takes pride in bringing together people who have a range of experience, talents, and backgrounds. We share a passion for each of the places we call home and bring many different skills and strengths to the work we do. Our community and social change priorities include poverty, social isolation, affordable housing, people experiencing marginalization and vulnerability, and recovery and resilience to environmental, mass casualty and public health emergencies. We provide a supportive and flexible work environment filled with opportunity, balance, and laughter.
Reporting to the Executive Vice-President & Chief Operating Officer, United Way Maritimes, The Director, Marketing & Brand Strategy, is a critical leadership role responsible for shaping and executing United Way Maritimes’ overall brand vision, positioning, and marketing campaigns to drive growth and consistency across the region. The Director is responsible for setting marketing budgets, conducting and implementing key learnings from market research, managing brand equity, and leading the Marketing & Communications team to execute initiatives across all channels.
The key responsibilities of the role include:
- Lead brand stewardship and evolution, including post-merger brand integration and the development of a clear, long-term brand strategy
- Set and uphold brand standards across all internal and external communications, ensuring consistency, quality, and alignment with organizational values
- Design and deliver multi-channel marketing and fundraising campaigns informed by data, insights, and audience segmentation
- Oversee digital strategy, including website and social media, to grow visibility, engagement, and fundraising performance
- Build, mentor, and lead a high-performing Marketing & Communications team, managing budgets, agency relationships, and performance reporting
- Partner closely with the CEO, EVP & COO, and senior leadership to align brand and marketing efforts with organizational strategy and priorities
Our ideal candidate is a strategic, people-centered marketing leader with 7–10 years of experience in brand, marketing, or communications, including substantial people management experience. They bring a proven ability to translate big-picture organizational goals into compelling brand narratives and high-impact campaigns, ideally within a non-profit or complex, multi-site environment. Collaborative, calm under pressure, and data-informed, you balance creativity with accountability and are energized by leading teams, building strong stakeholder relationships, and elevating an organization’s profile and impact. With strong digital fluency, comfort working with Microsoft 365 and CRM systems, and openness to regional travel, the ideal candidate is someone excited to shape and steward a brand with purpose.
United Way Maritimes is committed to a comprehensive compensation package including salary, group retirement savings plan contribution, health and dental benefits, generous vacation time, additional time-off during the December holiday period, and professional development and training. The salary for this position is $83,173. Interested candidates are encouraged to reach out to our Administrative & HR Assistant, Danielle Tobin, for a conversation about the role, salary range, and total compensation package. To contact Danielle, please email:
jobs@unitedwaymaritimes.ca or 902-759-7707.
If this sounds like you, let us know by sharing your resume and cover letter outlining why you could be the right fit for United Way Maritimes and this role. Submit your application to
jobs@unitedwaymaritimes.ca by May 15, 2026, at 11:59pm (AST).
United Way Maritimes deeply values equity and is committed to ensuring our staff community reflects the diversity of the wider community. We welcome applications from African Nova Scotian people, people of African descent, Indigenous peoples, racialized people, women, people with disabilities, people of varied sexual and gender identities, and others with the skills and knowledge to productively engage with diverse communities. United Way Maritimes seeks to maintain its commitment to inclusion and equity and recognizes that increasing the diversity of our staff supports this objective.
During the recruitment process, applicants have the right to request an accommodation. Applicants invited to participate in an assessment process (such as an interview or testing) and who require accommodation should discuss their needs in advance of the assessment.
